How selling on HUGS works

Apply, get approved, list products in your own shop admin, and ship orders.

When public applications are open, anyone with a HUGS account can apply to open a shop. If applications are invite-only, contact the marketplace. A shop is a real storefront of its own inside HUGS: it has its own admin, its own products, orders, discounts and profile page, and its products appear in HUGS’s departments, search and shop directory once the shop is approved.

The journey

  1. Apply at Sell on HUGS. The form takes three short steps: your account, your shop, review and submit.
  2. Your shop and its admin are created immediately, with the status “Awaiting approval”. Nothing is public yet.
  3. Set the shop up first. The admin shows a checklist: add your products with photos, remove the sample items your shop came with, and set your delivery options. Six or more products, a logo and a returns policy are recommended.
  4. Press “Request approval” in your shop admin when the required steps are done. The button stays locked until they are, and tells you what is still open.
  5. HUGS previews the shop as buyers will see it and approves or declines it. Once approved, your shop and its published products go live across the marketplace.
  6. Orders arrive in your shop admin. Check the payment method and status before packing, shipping and adding tracking.
  7. Review the configured commission under Your marketplace and agree payment and settlement arrangements with HUGS before accepting orders. Automatic deductions and seller transfers are not enabled.

What you need

  • A shop name (it becomes your shop’s web address, so choose it carefully).
  • A category, a short description of what you make or sell, and optionally your website.
  • Agreement to the seller terms, when HUGS has published them.
  • Product photos, prices and stock levels ready to enter.

Applying does not guarantee acceptance. HUGS may reject an application or suspend a shop that breaks its policies; both states are shown in My shops.

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